Though we still call it a “Street Team,” most of the activities are online these days. For years, I’ve called mine my Launch Team VIPs.
For this new exclusive group, I’m looking to add new passionate and engaged readers to help me spread the word about my books and upcoming book series! For those already on the team, I’ll be able to better manage activities, offer all kinds of incentives and rewards, and provide more opportunities for discussion. I enjoy writing my books; you enjoy reading them. As an indie author, I need YOUR help to launch my books to success and get them into the hands (or on the e-readers) of new avid readers. The new group will be THE DRAGON’S DEN!
In the past, a street team was the term used in marketing to describe a group of people who “hit the streets” promoting an event or product.
The primary purpose is to 1) gain a lot of reviews for my books, 2) get valuable feedback on new books, including pesky typos that slipped through or formatting issues, and 3) help launch new books and series to bestseller status by spreading the word far and wide.